Welcome to Saral Arts, the premier Indian design studio specializing in exquisite surface patterns for home furnishings and wallpapers. Founded in 2022 by the talented designer Ruchi Saraf, we believe in the transformative power of simplicity, evident in each design that offers an exclusive and truly distinct experience. We celebrate authentic artistry by starting each design from an original pencil drawing.
At Saral Arts, we offer a comprehensive range of specialized services to meet your design needs. Our expertise lies in hand-made artwork, ensuring that each creation is crafted with meticulous attention to detail and a personal touch.
We are adept at developing new print concepts that push boundaries and set trends in the industry. With our PSD files, featuring layered designs, we provide you with the flexibility to customize and adapt our artwork to suit your specific requirements.
Additionally, we excel in creating trendy prints for the season, with a focus on seamless repeats and precise placements with colourways, allow us to provide you with a complete design solution tailored to your preferences.
Our passion lies in creating an environment where creativity flourishes, celebrating the inherent beauty of handcrafted designs.
Ruchi Saraf (FOUNDER OF SARAL ARTS)
Ruchi Saraf, a surface print textile designer from Burhanpur, Madhya Pradesh, India, has transformed her childhood passion for art into a thriving profession. Graduating from college, Ruchi immersed herself in the world of creativity, discovering her innate talent for expressing ideas through art on paper.
With 8 years of experience as a print designer in the textile industry, Ruchi’s expertise and passion have blossomed. Her journey led her to the realization of the invaluable contributions made by hand artists and the challenges they face in today’s competitive and technology-driven world. Motivated by this insight, Ruchi aspires to provide a platform where these talented artists can shine and gain recognition. Through her art and envisioned platform, she seeks to celebrate their exceptional talent and create a space where creativity thrives in the ever-evolving landscape of design.
"The message defines the medium, but the medium defines the message. I'm constantly experimenting with both, with no boundaries or constraints. My only rule is to only create when I have something to say."